THE CHALLENGE

American Association of Retired Persons (AARP), nonprofit, nonpartisan organization that works to address the needs and interests of middle-aged and elderly people in the United States. Its membership is open to all persons age 50 or older, whether working or retired. It is headquartered in Washington, D.C. AARP volunteers are skilled, dedicated and passionate about giving back to their communities and helping the 50-plus population live their best lives. BrandLamb was called to provide a refresh to the volunteering materials and manuals.

THE SOLUTION

BrandLamb had designed the volunteer training materials in collaboration with the AARP and Derek Young (DY). The designed materials are made for the volunteers and speakers to be guided effectively whether it will be used for online trainings or through face to face interactions.